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Monthly Report

Skin Care Institute • October 2025 • All

Performance Funnel

Complete Journey Tracking - Fully Tracked Customers Only

Total Visits

8,777

8% conversion

Total Leads

660

16% conversion

Total Appointments Booked

107

Est. Revenue per Booking: Rev/Booking: $496

Total Estimated Revenue

$53,061

New Clients Performance

Fully Tracked Customers Only

New Leads

301

9% conversion

New Appointments Booked

28

New Estimated Revenue

$13,885

Returning Clients Performance

Fully Tracked Customers Only

Returning Leads

359

22% conversion

Returning Appointments Booked

79

Returning Estimated Revenue

$39,176

New vs Returning Analysis

Trackable + Non-Trackable

Lead Distribution

660

Total Leads

New Leads
301 (45.6%)
Returning Leads
359 (54.4%)

Appointment Distribution

107

Total Appointments

New Appointments
28 (26.2%)
Returning Appointments
79 (73.8%)

Customer Revenue Mix Over Time