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Monthly Report

Skin Care Institute • December 2025 • All

Performance Funnel

Complete Journey Tracking - Fully Tracked Customers Only

Total Visits

11,009

7% conversion

Total Leads

790

14% conversion

Total Appointments Booked

109

Est. Revenue per Booking: Rev/Booking: $493

Total Estimated Revenue

$53,709

New Clients Performance

Fully Tracked Customers Only

New Leads

397

7% conversion

New Appointments Booked

28

New Estimated Revenue

$13,797

Returning Clients Performance

Fully Tracked Customers Only

Returning Leads

393

21% conversion

Returning Appointments Booked

81

Returning Estimated Revenue

$39,912

New vs Returning Analysis

Trackable + Non-Trackable

Lead Distribution

790

Total Leads

New Leads
397 (50.3%)
Returning Leads
393 (49.7%)

Appointment Distribution

109

Total Appointments

New Appointments
28 (25.7%)
Returning Appointments
81 (74.3%)

Customer Revenue Mix Over Time